Oppo is a Chinese mobile phone giant that specializes in high-tech full of features affordable mobile phones. Oppo has been growing in market share, and with HUAWEI’s down trend and user appetite for affordable high-tech phones, OPPO was faced with a golden opportunity to grow its market share.
Project Needs
Distinct Tone: An identity that separates it from competition. Youth driven, tech-savvy, and colorful!
Brand Ambassador: An individual who will push the brand into Iraqi household
Plenty of Videos: Show don’t tell. People need to see features in action before purchasing
Creative Design: Design spectacles that are shared across all Oppo platforms