Client
myTV +
Category
Case Study
Duration
Ongoing!
Budget
Flat $10000 Brand Identity + $8000 (monthly)
MyTV is a company that belongs to Next Generation Communications (NGC) group that specializes in technological solutions. They own Fastpay, Fastlink, Fastbazaar and MyTV. MyTV is free live-channel broadcast device and a film library that shows world’s top TV channels and newest films and series at high quality for a one-time purchase of a $50 smart box or downloading the free application. At the moment it has 1 million app users and has sold 60,000 box units.
Brand Identity
OFFER THAT: 1) convey value, 2) are memorable, 3) are clear and easy to understand.
Value is psychological, and sometimes by just changing the way you communicate, you make others believe you have plenty to offer!
